Quiz #2

1. Identify three major Western international news agencies?
The Associated Press, United Press International, Reuters

2. Is ITAR-TASS a Western international news agency?
No(False), Altough it is one of the major news agencies, we can't consider it as western as it was established in the USSR during the soviet empire.

3.Identify one global newspaper?
The New York Time

4.Identify one international television news broadcasting?
BBC World

5.Define culture? (In one sentence)
The different ways of living, the organization and nature of social activity

6.What does culture industries mean? (In one sentence)
Major national economic ressources allowing expressions of creativity to be copied and boosted by international distribution

7.Who coined the term “cultural industries” and in which book?
Thedore Adorno and Max Horkheimer in a work entitled "Dialetic of Enlightenment"

8.Did culture industries carry a positive meaning in the 1920?
No(false), it was rather pejorative as it refered to "products which are tailored for consumption by the masses determining the nature of that consumption"

9.Do culture industries carry a negative meaning in the 2000?
No(False), they're now en valued to be very important to any country's developement.

10.Identify three strategies adopted by states to protect their own cultural products?
Quotas, Regional alliances and co-productions and Subsidies

11.What is global pop culture?
A form of globalization where the whole world was submerged by Pop culture. it manifested around the world through movies, music, television shows, fast food and clothing, among other entertainment and consumer goods.

12.Give three examples of Hybrid culture?
Mexican Soap shows
Rapp music
Fusion cuisine

13.What is the common ground among these terms:Hybridity, melting pot, crealization, fusion, glocalisation
The common ground to me would be the presence of a variety of cultural groups within the same geographical emplacement.

Debate:
How can Moroccan cultural industries reach globality (global market)?

From my modest perspective, and with a very limited knowledge about globalization concepts and the Moroccan cultural Industry in details, what it would take is a raise in the quality of the Moroccan cultural products. Right now the majority of the products are clearly aiming the local population as the chain of distributions which are producing their works are mainly small national media groups. No group which can take the product internationally, schedule global tourneys except for a VERY VERY limited number of artists, which have been present for decades and have acquired a great national notoriety, to the extent that It was able to reach out at first to other arabic speaking countries, before going for some European and American countries (mostly targeting the Moroccan immigrants in these countries). The only exception to this rule, would be MOMO (Music Of Moroccan Origin) which is a band composed of a number of Moroccan and British artists, who have combined typical moroccan music with British House music. The fusion ended up being extremely popular as MOMO were able to perform in Australia, Mexico, Brazil, USA, Japan and many more countries which would've normally never come in contact with this side of our cultural heritage unless they've made it all the way to Morocco.

To sum up, I'd say that to reach globality, we need to play on these main factors:
Strong distribution chains and global distribution media groups
Quality of the proposed products to be bale to sustain the fierce competition
Fusion and internationalization so that the language barriers become more of an advantage (capitalize on the originality and exotism) rather than a holdback.